Director of Marketing and University Relations


Full-Time: Review of applications begins Wednesday, December 09, 2020 and continues until the position is filled.


Southern University at Shreveport, Louisiana (SUSLA) is accepting applications for the Director of Marketing and University Relations. SUSLA is a comprehensive community college serving Shreveport, Bossier City, and surrounding areas in Northwest Louisiana.  It is one of five campuses constituting the Historically Black Southern University System.  The University serves approximately 3,000 undergraduate students and offers 32 undergraduate degrees and certificate programs in a variety of fields including Allied Health, Nursing, Aerospace Technology, Business Studies, Behavioral Science/Education and Science & Technology.



Reporting to the Chief Advancement Officer, the Director of Marketing and University Relations is responsible for providing leadership and implementation of marketing and relationship building strategies to articulate the SUSLA brand in such a manner as to attract the best students, engage stakeholders, recruit highly qualified faculty and staff, and further the mission of the University. Specific duties are:


  • Plans, develops and implements marketing and communication activities in alignment with the University’s strategic marketing plan
  • Utilizes the latest marketing and communication principles, social media platforms, community relations methods, and best practices to effectively plan and implement all of the University’s marketing strategies.
  • Serves as the central point of contact for dissemination of all campus-wide communications, public relations/mass communication, digital and social media activities
  • Collaborates with University stakeholders to implement annual marketing, community relations, and communication plans
  • Collaborates with the Southern University System in the development of marketing, university relations, and communication initiatives
  • Serves as senior editor overseeing the design and production of all print and electronic marketing communication including, graphic designs produced internally
  • Provides leadership over the Graphic Services department staff
  • Coordinates all media events, on and off-campus
  • Initiates, responds to and tracks media requests for information about the University
  • Leads in the development and maintenance of information and images on the SUSLA website and print material
  • Serves on various civic committees to advance the University’s mission for connecting with and engaging the community
  • Maintains department budget; provides staff leadership; develop a process for responding effectively and efficiently to the needs of internal and external university clients
  • Creates a work environment conducive to teamwork and creative thinking
  • Creates, evaluates, and maintains metrics for assessing the effectiveness and outcomes of marketing, university relations, and communication strategies
  • Maintains up-to-date knowledge of trends in marketing for higher education
  • Performs other duties as assigned


Minimum Qualifications

  • Bachelor’s degree in Marketing, Public Relations, English/Communications or related field
  • Minimum of three (3) years Marketing/Communications/Public Relations experience
  • Proficient use of social media platforms and e-marketing and software
  • Organizational and managerial skills with respect to complex, sensitive issues
  • Proficiency in Microsoft applications (Word, Excel and PowerPoint)
  • Strong communication (written and verbal), organizational and interpersonal skills, and a collaborative approach to working with students, colleagues and partners
  • Eligibility for a Louisiana Driver's License


Preferred Qualifications

  • Master’s degree in in Marketing, Public Relations, English/Communications or related field
  • Minimum of five (5) years Marketing/Communications/Public Relations experience
  • Some fundraising experience desired
  • Organizational and managerial skills with respect to complex, sensitive issues


$50,000 - $60,000 





APPLICATION PROCEDURE: Send cover letter, resume, transcript(s), and three references to:


Wayne H. Bryant, Director of Human Resources

ATTN: Director of Marketing and University Relations Vacancy
Southern University at Shreveport
3050 Martin Luther King, Jr. Drive
Shreveport, LA 71107  (NOTE: Please type “Director of Marketing and University Relations Vacancy” in the Subject line)


APPLICATION DEADLINE:  Review of applications begins Wednesday, December 09, 2020 and continues until the position is filled.


Southern University at Shreveport does not discriminate on the basis of race, color, national origin, gender, age or disability. Title IX Coordinator: Dr. Tuesday W. Mahoney, Johnny L. Vance, Jr. Student Activity Center, Room 208, (318) 670-9201. Section 504 Coordinator: Ms. Jerushka Ellis, Health & Physical Education Complex, Room 314, (318) 670-9367.

Reasonable accommodations may be made to enable individuals with disabilities to perform duties.

Criminal background check and reference verification is required.

Southern University at Shreveport, an institution within the Southern University and A & M System, seeks to provide quality education for its students, while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides developmental and continuing education, and seeks partnerships with business and industry.


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